This wasn't even a post, until now. A friend of mine messaged me and asked Why? the Zoo has posted three consecutive posts about Red Panda's, and not one mention of it being Orangutan Ollie's Birthday. ... Happy 12th Birthday Ollie!
Unfortunately the lack of and inconsistency of posts, is just another thing in a long line of curiosities there. It's one of those things that irks me and if it catches me at the right time, we end up with posts like this.
So now here I am posting about the Zoo's Social Media Fails. It's all good though, because for the Tucker Fans who haven't been following Cincinnati Zoo's socials, you need to! They are feeding us Tucker fans well!
They have posted eight updates, in the eleven days he's been there, which seems like more than SF did in the ten plus years Tucker was here. I may be exaggerating, especially since I have never monitored the Zoo's socials, except when I'm looking for something specific. In this recent case it's been to see what content related to Tucker's departure (if any) they posted.
The Zoo posted photos of his crate being loaded, but nothing with his photo. They have also yet to share any of Cincinnati's Updates. ... The only mention of him after that post was a reply to a comment about his name "being changed". The guy is not theirs anymore and they still couldn't bring themselves to be honest and reply that Tucker was his real name. ... Just now had this thought... Maybe that's why no updates? They don't want to post anything that actually uses his real name because they might have to explain further how they stole it from him the moment he got here, and they don't want to field those questions?
In a previous post, I noted the issue of the Zoo never sharing an alert about when Animals are leaving. That could be transfers out, or to an off exhibit area. I also noted that I thought it was curious that they even posted about Tucker's departure. That post was dated September 5th. That same day the Zoo posted this... The timing is curious, but more outrageous is that they note he is leaving "early September, ... we hope you will find time to see him, ..." knowing full well, he was leaving the next day! Good Grief. I seriously can't even.
<Sigh> I just don't get it. I mean, I actually do, as I have witnessed their continual mediocrity for over a decade. I hate that it bothers me, but I think it's because it's just a cog in the overall mismangement situation going on there. Either people get it and they just don't care, or they are just lacking in some way and really don't get it. Regardless, it's a problem. I have written about the lack of building a community, and this directly lends to that. Not using Social Media to it's optimum is a fail that reaches into other areas. Social Media = Community = ...... = ...... And yes, I deliberately left those to parts of the equation blank. It's not for me to point out the importance of that equation. There are too many people on staff there to begin with, and too many that seem to just do as little as possible while pulling in a paycheck. Everyone getting paid there, especially at management level, and specifically at the top with the Director, should be going the extra distance to do things right, because the Zoo is dying with one fail after another.
Related to this post, there is a PR person and a Social Media person. I don't know if they are both full-time, but looking at the social platforms, anyone in either position should be doing more. A quick glance at Facebook for August, there were fifteen posts in the thirty-one days of that month, and three weren't related to Zoo Animals. What are these people so busy doing?
Tucker Fans, the people of Cincinnati LOVE him! Their initial post about his arrival got over thirty thousand reactions! In comparison, SF has yet to even mention female Gorilla Kimani, that arrived at the Zoo in September 2019.
Tucker has become a Star there, like I knew he would. He has also been all over their local media. Make sure to follow Cincinnati Zoo for all things Tucker! It's a beautiful thing to see his real name being used. And this photo they posted the other day, is too cute! I love photos from this angle, and have taken many of the Farm Friends, but no way I could ever get this of Tucker! Love it so much! Hi Tuck! Love you! Enjoy your new life sweetheart ❤
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I totally agree with you on the sf zoo fails in their media department. They could do so much more to help the zoo thrive. I am so happy for precious Tucker. Cincinnati Zoo is going all out as should be. Our sweet Tucker is a star. Love you Tucker!!!
ReplyDelete@Andie ... Thank you for your comment. ... Yes! There is a serious disconnect with social media, public relations, et al, and as we have both pointed out, it's keeping them from thriving. They seemingly have no clue how that lack plays into it all. As we have experienced, Cincy posted regular, almost daily updates from the time Tucker got there. Why hasn't SFZoo reposted them? ... Tucker is finally living his best life!
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